Secondary Data

When the data as being already collected by any Marketing Research Co. or any other agency then this type of data is known as secondary data.

Sources of Secondary Data

(i) Journals, Newspapers and periodicals.

(ii) Government publications.

(iii) International organisations like WHO, Word Bank, IMF and etc.

(iv) NSSO,CSO and other similar organisation.

(v) Private and quasi- government sources like NCERT, UGC, ICAR etc.

(vi) Published or unpublished data from several marketing research institutions, agencies private research and etc.

(vii) Publications or records of various regional or local bodies (Association).

(viii) Research papers or thesis are also the source of secondary data.